For many years promo items have served as one of the most effective means sending your message across and building trademark fidelity. A research by the Promotional Products Association International (PPAI) states that Employee Events and Relations amount to nearly 8.36% of total promo items sales.

An example of effective external promotional strategy is industry themed gifts. banking promotional gifts for a new bank or construction promo products for a building company are sure to yield positive response and keep your brand on air.

One of the findings of the research is that Internal Promotions such as employee gifts cover about 4.33% of all promo product sales. Additionally, the PPAI survey indicates that Employee Awards and recognition items comprise about 5.45% of general sales.

In a shell, considering the numbers above, nearly 21.2% of promo products are for the staff. Employee motivation is your competitive edge so remember that next time you’re shopping for promotional products and corporate gifts!